He Started With £100 and Sold for 8 Figures with @Lukettobin скачать в хорошем качестве

He Started With £100 and Sold for 8 Figures with @Lukettobin

Curious what I actually offer beyond the mic? Tools, tips, sessions and more packed into one convenient digital corner: https://stan.store/Tommen Luke is a founder, investor, and multi-exit entrepreneur behind Unusual Group and Tobin Capital. After scaling a marketing agency to an eight-figure exit, he now helps creative service businesses grow and exit on their own terms. With three successful exits and several hard-learned lessons along the way, Luke is known for his transparent take on what it really takes to scale, including the parts most people don’t talk about. He is currently writing his first book with major publisher Pan Macmillan, set for release in 2026. In this episode, Luke shares what it’s really like to write a book while building two companies and growing a brand followed by more than 800,000 people. You’ll hear candid reflections on burnout, balance, and staying grounded, plus how he makes space for family, fitness, and rest without losing momentum. A conversation full of honesty, insight, and behind-the-scenes wisdom. Timestamps: 00:00 – Cold open: burnout, ego, and why Luke started posting 01:02 – Intro and welcome 01:26 – Meet Luke Tobin: 3 exits, 2 companies, 1 book deal 02:14 – How his book deal happened (and what it’s about) 03:30 – Writing a book without AI (almost) 04:35 – His creative process: gym, dog walks & voice notes 05:19 – 85,000 words, 14 chapters, one big deadline 06:00 – What audiobooks shaped Luke’s thinking 07:10 – His personal AI co-pilot (and how it’s better than ChatGPT) 08:47 – Why Luke’s AI is different from generic models 10:00 – Why he started creating content in the first place 11:36 – From 20k to 800k: 18 months of daily posting 12:26 – Monetisation and impact: more than just reach 13:16 – Building trust: share what actually worked 14:15 – Why being real matters (and why most aren’t) 15:28 – Talking burnout and failed exits openly 16:09 – Luke’s #1 secret to staying consistent 17:01 – Hiring: the key to avoiding burnout 18:25 – Why letting go is the hardest part for founders 19:29 – The family piece: not always getting it right 20:13 – Remember you’re human: how he finds balance 21:05 – Meet Harper: the real star of Luke’s LinkedIn 21:16 – Off-screen hobbies: hikes, gym, nature 22:06 – Living in Portugal, dreaming of South America 23:06 – Can he really unplug while travelling? 24:24 – Inside “The Success Method” newsletter 25:11 – Not everyone should be a creator (and that’s ok) 26:01 – How writing the newsletter helped prep for the book 27:00 – New project: Why Luke launched Unusual Group 28:33 – Why most agencies never sell (and how he’s changing that) 29:34 – Healthy soda startup: drinkmirth.com 30:06 – What still drives Luke today? 31:20 – He wanted to be an actor?! 32:21 – Who inspires him (and what he learned from Branson) 33:15 – Favourite movie? Think classics. 33:43 – Final thoughts + how to reach Luke Connect with Luke:   / luketobin   https://www.luketobin.com/ https://www.luketobin.com/newsletter   / lukettobin      / @lukettobin   https://x.com/lukettobin/ Connect with Tommen: LinkedIn:   / ⁠⁠   Instagram:   / produced_by_podcast   Stan: https://stan.store/Tommen More: Links: https://linktr.ee/produced_by/ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠⁠⁠⁠https://producednewsletter.substack.com/ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ iQHEALTH: https://www.iqhealth.co.uk/PRODUCED_B... RA Optics: https://ra-optics.myshopify.com/disco... Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! #founder #author #entrepreneur