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What if the cure for insomnia wasn’t a pill, but a sound? 🎙️ In this episode of my startup podcast, I spoke with Jonghwa Park, founder of Bell Therapeutics Inc., about how he’s building “digital medicines” that treat insomnia without a single chemical. Jonghwa Park has a rare background that bridges Art and Science. He started as a music composer at Seoul National University, but his curiosity about the brain led him to pivot into engineering and neuroscience. Before founding Bell Therapeutics Inc., he worked as a researcher at KIST (Korea Institute of Science and Technology) and founded the Brain Music Lab. A key moment came when he took a medical school class on insomnia and learned how sleeping pills work. That’s when he started asking a bold question: can sound create a similar effect, without chemicals? Explore Bell Therapeutics: https://www.belltherapeutics.com Follow Hudson Network for more interviews and startup events. 🎧 Key highlights from the episode: → 💊 It’s turning sleeping pills into software: a prescription-grade digital therapy that delivers fast results without chemicals. → 🎧 The therapy uses engineered sound to directly influence neural activity. It’s not music or white noise, but carefully designed frequencies that guide the brain into sleep. → ⚡ Clinical trials in Korea showed improved sleep quality after just one night, even for patients who didn’t respond to prescription sleeping pills. → 🛡️ It offers a safe alternative for patients who can’t take sedatives, including post-stroke patients, with no side effects or dependency. → 📲 The entire therapy runs as software on your phone. No extra device to buy, so it can reach people worldwide fast. → 🧬 The sound is personalized using biological signals and brain research, rather than applying one generic solution to everyone. → 🧠 He didn’t choose the easy path of launching an app quickly to grow users. He chose rigorous clinical trials so doctors could prescribe it. Once a product is recognized as medicine, it stops being just an app and becomes a standard that’s hard to copy. #BellTherapeutics #MedTech #DigitalTherapeutics #SleepHealth #DeepTech #FounderStories #HudsonNetwork #Neuroscience