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Dedric and Krystal Polite, stars of 50/50 Flip on Hulu and A&E, built a real estate empire using cold calling and pay-per-lead marketing. In this 15-minute highlight, they break down their 2% Rule for finding motivated sellers, how they scaled from DIY calls to hiring pros, and why cold calling still works in 2025. KEY TALKING POINTS: 0:00 - Do It Yourself Cold Calling & The 2% Rule 3:14 - Hiring Cold Callers & Listening Back To Their Calls 5:31 - What Stats From A Professional Cold Caller Looks Like 7:14 - Hiring A Trained Cold Caller 9:56 - What Is Seller Financing? 13:12 - Using Pay Per Lead As A Marketing Strategy 15:01 - Outro LINKS: Instagram: Be Polite Properties / bepoliteproperties Website: Be Polite Properties https://politeproperties.com/ Instagram: David Lecko / dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood / heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/ Free Real Estate KPI & Metrics Guide: https://www.dealmachine.com/kpi-guide... Free e-book on finding motivated sellers: https://www.dealmachine.com/motivated... Free direct mail campaign e-book: https://www.dealmachine.com/direct-ma... Free Worksheet for When the Seller Calls You Back: https://www.dealmachine.com/4-keys-wo... Free real estate investing e-book: https://www.dealmachine.com/rei-guide... Sign Up for your Free Trial: http://app.dealmachine.com/sign-up?pr... DealMachine is a Real Estate Investing Software that provides a Driving For Dollars Function to build an organic list of leads with a team of drivers, and List Builder that allows you to stay in sync with sellers’ situations on a weekly basis. Like, Subscribe and Turn on Notifications For New Real Estate Investing Tutorials with DealMachine: https://bit.ly/3mcf9zE Follow Us: Instagram - https://bit.ly/3CjOeHA Facebook - https://bit.ly/3jzYILB Twitter - https://bit.ly/3nz9a7D Reach Out To Our Support: support@dealmachine.com #dealmachine #wholesalingrealestate #realestateinvesting