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#ShareTheRoad

Let us introduce you to – #ShareTheRoad! Imagine a future without any traffic accidents that claim the lives of our fellow human beings and friends. That is our vision – we call it Vision Zero. ‘Share the Road’ is a campaign in which we aim to educate about road-safety, and throw a light on how different an experience on the roads can be, if you simply remember one thing; empathy. Especially motorists and bicyclists are in constant conflict, so we called in a conflict resolution specialist and forced the two spiteful groups to face one another. Watch the film to see how this challenge went. Will they ever accept each other and come to terms with the fact, that they too, must learn to give space and share the road?