Storytelling Through Search Engines | Ches Hume & Jack Kennedy | Marketing Camp Talk | March 2026 скачать в хорошем качестве

Storytelling Through Search Engines | Ches Hume & Jack Kennedy | Marketing Camp Talk | March 2026

How do you get your stories found through search - and why is this harder than ever? In this talk from the 2025 Marketing Camp Conference, Jack Kennedy and Ches Hume explore how search has evolved beyond just Google rankings and keywords. Search is no longer a single platform. People discover brands through Google, AI tools, social platforms, marketplaces, and communities - all while trying to solve problems and make decisions. Jack and Ches break down how marketers can rethink SEO - getting their content, and therefore their stories, found through search engines: understanding real audience problems, structuring content that matches how people search, and creating journeys that move from discovery to decision. The result isn’t just better rankings - it’s marketing that actually connects with how people research, learn, and buy today. 0:00 Introduction 0:33 Storytelling through search engines 2:15 Why search is bigger than just Google 5:28 How people actually make decisions through search 8:37 How social changed SEO 10:10 How AI changed SEO 11:10 The rise of AI search and discovery platforms 16:02 Is SEO actually worth it? 17:30 The importance of brand in SEO 20:18 Technical site must-haves 23:38 What content should I produce? 26:00 Organising content at a macro level 29:58 How to structure a service page for SEO 32:34 How to structure a blog page for SEO 36:52 How to structure a product page for SEO 39:09 Best practices for optimising socials for SEO 41:54 How to track SEO performance 44:17 Our top 10 free SEO tools 45:20 Free guide to building SEO friendly web pages 45:54 Q&A