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How to Make Glossy UV , MATT Plate for Printing using Adobe Illustrator. A UV coating is a surface treatment which either is cured by ultraviolet radiation, or which protects the underlying material from such radiation's harmful effects. A packaging varnish ia a liquid coating applied to printed box surface after the coated paperboard is litho printed. With the glossy varnish, the printed box surface is smooth, shiny and glossy. In the sunshine, the surface reflects light quite efficiently. Therefore, a glossy varnished printed box usually has the very bright and lustrous color. A matte varnish gives the printed box a non-glossy, smooth even surface free from shine. This matte finish on the printed box adds to the feeling of luxury. It is the most popular finish used in the luxury packaging of the cosmetics and jewelry products and etc when the seller wants to impart a luxury quality feel to the potential customers.