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Our guest in this episode is Ashley Faus, a marketer, writer, and speaker who specializes in Human-Centered Marketing. Ashley is passionate about helping brands connect problems with solutions through authentic, lived experiences. Ashley joined me to discuss why human imperfection is becoming a premium asset and how we can navigate the skill gaps created by AI. Key points discussed include: The critical need to preserve "101 level" learning opportunities for junior marketers to ensure future mastery. Why "lived experience" and context allow humans to out-perform AI in nuanced tasks like planning and connecting. How "imperfection," like the "Gen Z shake" or a bakery box, builds more trust than AI-generated perfection. Watch the video for the full conversation.