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Our guest in this episode is Jen Moss, Co-founder and Chief Creative Officer of JAR Audio, a premier branded podcast agency. With a rich background in public broadcasting at the CBC and creative writing, Jen helps brands like Amazon and Lululemon move beyond surface-level noise to facilitate deep, nuanced conversations that earn genuine trust. We explore the critical distinction between using AI for efficiency versus connection, the power of acknowledging the "elephant in the room" to build credibility, and why the messy human process of creation is more valuable than a perfect, generated result. Key points discussed include: Brands have an obligation to "show their strings" and engage deeply in social discourse to earn trust. Draw a hard line with AI: use it for efficiency tasks, but never for the work of human connection. Combat the "empty mall" of the internet by producing less content of higher quality and specificity. Watch the video for the full conversation.