Patrick van der Burght, Power of 'Yes' - the Proven Science of Ethical Influence - Innova.Buzz 688 скачать в хорошем качестве

Patrick van der Burght, Power of 'Yes' - the Proven Science of Ethical Influence - Innova.Buzz 688

Our guest in this episode is Patrick van der Burght, one of the world's leading experts in the science of ethical persuasion. After a challenging start as a sales rep for a product with a terrible reputation, Patrick discovered the powerful work of Dr. Robert Cialdini, using its principles to turn that product into a market leader. He now dedicates his work to teaching business owners a proven framework for building stronger connections and achieving their most important outcomes with complete integrity. In our fascinating chat, we explored the science of human decision-making and the critical difference between honest influence and dishonest manipulation. Key points discussed include: Ethical persuasion builds long-term success; manipulation is a short-term win that ultimately leads to disaster. True influence comes from highlighting genuine facts, not inventing falsehoods to create artificial pressure. Understanding the seven universal principles of persuasion helps you build genuine trust and guide decisions ethically. Watch the video for the full conversation.