AirPods as ARR, Direct Mail’s Comeback, and Other Growth Predictions скачать в хорошем качестве

AirPods as ARR, Direct Mail’s Comeback, and Other Growth Predictions

In this episode of Mostly Growth, CJ Gustafson, Kyle Poyar, and Ben Hillman unpack a wide-ranging set of predictions and observations about where go-to-market strategy, AI, and pricing models are headed next. They discuss why what ChatGPT says about your product may become a core marketing KPI, the resurgence of direct mail and physical touchpoints in an AI-saturated world, and why “almost as good as a human” is a dangerous positioning for AI-driven products. The conversation also explores AI monetization paths through advertising, the risk of an AI infrastructure timing mismatch leading to a broader financial pullback, and what historical parallels like railroads and the Sears catalog can teach us about today’s buildout. The episode closes with real-world pricing lessons, from energy-as-a-service solar subscriptions to the surprisingly massive standalone economics of Apple’s AirPods, tying together how distribution, perception, and monetization shape durable growth. — SPONSORS: Pulley is the cap table management platform built for CFOs and finance leaders who need reliable, audit-ready data and intuitive workflows, without the hidden fees or unreliable support. Switch in as little as 5 days and get 25% off your first year: https://pulley.com/mostlymetrics Metronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That’s why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.com — LINKS: Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn:   / cj-gustafson-13140948   Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn:   / kyle-poyar   Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn:   / slackerstuff   — RELATED EPISODES: 996 Culture, Exploding AI Bills & SaaS Chaos    • 996 Culture, Exploding AI Bills & SaaS Chaos   The Layer-Cake Playbook for Vertical SaaS Growth | with Roland Ligtenberg    • The Layer-Cake Playbook for Vertical SaaS ...   OpenAI’s Impossible Math: $500B or Bust?    • OpenAI’s Impossible Math: $500B or Bust?   From Birding Apps to Billion-Dollar Bundles: The Future of SaaS Growth    • From Birding Apps to Billion-Dollar Bundle...   Where Did All the Middle Managers Go?    • Where Did All the Middle Managers Go?   — TIMESTAMPS: 00:00:00 Preview and Intro 00:01:07 Sponsors — Pulley, Metronome 00:03:27 Welcome Back And Consumer Friction 00:04:56 Insurance Middlemen Frustrations 00:06:34 Explaining Newsletter Businesses 00:07:25 Family Perceptions Of Work 00:08:32 GTM And Growth Predictions 00:09:46 Trust And Objectivity In ChatGPT 00:11:28 ChatGPT As Marketing KPI 00:13:41 Direct Mail Marketing Comeback 00:15:23 Tech Buying Media Assets 00:17:19 Fake Subscribers And Email Lore 00:18:30 AI Quality Over Automation 00:21:38 AI Healthcare And Ad Models 00:24:07 Advertising Fuels AI Economics 00:25:07 AI Boom Versus Bust Timing 00:27:16 Infrastructure Before Killer Apps 00:29:48 Railroad Economics And Real Estate 00:30:13 Solar Subscriptions And Pricing 00:32:17 AirPods As Recurring Revenue 00:34:24 Show Outro And Credits #mostlygrowthpodcast #growthmarketing #aitrends #gotomarket #startupstrategy