How StoreHub Gets 99% Inbound Leads And Saved 2 Jobs with AI | Jonathan Nyst скачать в хорошем качестве

How StoreHub Gets 99% Inbound Leads And Saved 2 Jobs with AI | Jonathan Nyst

Jonathan Nyst, Head of Marketing at StoreHub, reveals how they built one of Southeast Asia's most efficient B2B engines - 99% inbound leads at a cost per SQL unlike anything in traditional B2B SaaS. Jonathan breaks down the exact 4-layer funnel strategy driving thousands of SQLs monthly, how they saved 2 full-time employees in 3 months with AI workflow mapping, and why "head of social media means jack shit" when you should structure around business outcomes. Plus: The POP storytelling framework, why being an outsider forced better fundamentals, goal-setting that actually works, and why B2B will embrace the creator economy. WHAT WE COVER The 4-layer funnel behind 99% inbound leads Saving 2 FTE with AI workflow mapping (not hype) Why "head of social media means jack shit" POP storytelling framework for everything Being an outsider = competitive advantage Hyper-localisation across Southeast Asia Goals must be scary, exciting, and important Vulnerable leadership & proactive salary talks Competing on value vs price Marketing bet that failed: The podcast experiment B2B will leverage creators like B2C KEY TAKEAWAYS ✓ 4-Layer Funnel: Signals → Lookalike → Remarketing → Aggressive remarketing. Match content to buyer stage ✓ AI That Works: Map workflows where human touch doesn't add value. StoreHub saved 2 FTE in 3 months on 18-person team ✓ Structure Around Outcomes: Market share, lifetime value, perceived value. Not vanity metrics like views ✓ POP Framework: Problem (relatable) → Opportunity (what if?) → Practical steps → Promise. Works for emails to decks ✓ Scary Goals Drive Growth: "How the fuck am I doing this?" + Exciting + Important for company = engaged team ✓ Features → Outcomes: SMB owners don't care about "cloud-based." They care about "finally take holidays" GUEST BIO Jonathan Nyst is Head of Marketing at StoreHub (18,000+ merchants across Malaysia, Philippines, Thailand). Former journalist/war photographer who accidentally fell into marketing 13+ years ago. Known for contrarian takes on org structure and building 99% inbound B2B engines. Find Jonathan: LinkedIn:   / jonathannyst   StoreHub: https://www.storehub.com Podcast Info: Shots of Wisdom is a B2B marketing podcast where we have unfiltered conversations with marketing leaders about what's actually working right now in brand, demand, and leadership. Hosted by Macloud Moyo, founder of Humble Roots Agency - helping fintech companies map buying committees and target decision makers through paid media. Connect with Macloud: LinkedIn:   / macloudmoyo   Humble Roots: https://humbleroots.agency Sponsor: This episode is brought to you by Humble Roots - a B2B fintech paid media agency helping companies with £3M+ ARR stop wasting ad budget on broad targeting by mapping actual buying committees and reaching the influencers who really move deals forward, not just the decision makers everyone else is chasing. 🔔 New episodes monthly #B2BMarketing #LeadGeneration #InboundMarketing #AIMarketing #SaaS #StoreHub #MarketingStrategy #B2Bpaidmedia #b2bperformancemarketing