Stop Calling It Open Banking - Ozone API, Katie Hayes on Why FinTech Marketing Language Is Broken скачать в хорошем качестве

Stop Calling It Open Banking - Ozone API, Katie Hayes on Why FinTech Marketing Language Is Broken

Katie Hayes, Head of Marketing at Ozone API, drops some serious truth bombs about FinTech marketing. From why "open banking" needs a complete rebrand to why most B2B campaigns are just expensive noise. KEY TAKEAWAYS: • Why open banking terminology confuses consumers (and what to do about it) • The spray & pray approach that's burning FinTech marketing budgets • Why regulatory compliance is your competitive advantage, not a burden • How to market to both developers AND commercial decision-makers • The AI co-pilot strategy that's actually working at Ozone API HOT TAKES: • "Open banking itself needs a rebrand - you're using it every day with Apple Pay" • "Better to do one piece of hero content than 20 generic posts" • "90% of FinTech leaders are surprisingly collaborative and helpful" • "Stop blowing budgets on performance marketing with generic audiences" WHAT WE COVER: 0:00 - Katie's background & career journey 5:30 - AI as co-pilot vs autopilot in marketing 12:45 - Work-life balance with twins (real talk) 18:20 - Why FinTech terminology is broken 24:15 - Biggest B2B marketing bullshit trends 29:00 - Marketing to developers vs commercial teams 32:15 - Why regulatory compliance = competitive advantage 35:45 - Video marketing strategies that actually work 38:30 - Campaign failures & lessons learned CONNECT WITH KATIE: Katie Hayes LinkedIn:   / katiejayhayes   Ozone API Website: https://ozoneapi.com Ozone API LinkedIn:   / ozoneapi   CONNECT WITH MACLOUD: Macloud's LinkedIn:   / macloudmoyo   Humble Roots Agency: https://humbleroots.agency Book a Strategy Call: https://meetings-eu1.hubspot.com/macloud MORE B2B MARKETING INSIGHTS: Subscribe for monthly conversations with CMOs, VPs of Marketing, and Growth Leaders who are actually moving the needle in B2B marketing. #FinTechMarketing #B2BMarketing #OpenBanking #MarketingStrategy #VideoMarketing #FinTech #B2BLeadership