Ep 177 From Crisis to Growth: How Live Shopping saved my multi-million pound business скачать в хорошем качестве

Ep 177 From Crisis to Growth: How Live Shopping saved my multi-million pound business

I'm joined by Stephanie Weightman the founder of highlight crafts who started to implement Live shopping in their business just 9 months ago and it has literally saved them from going under.  Stephanie initially started slowly with Live shopping once a month but is now doing several campaigns a week turning over anything between £5K to £15K per session! Episode Highlights: Live Shopping: The Game-Changer: Stephanie shares her incredible journey of reviving her business with live shopping after facing a near-disaster and how she was able to replace millions of lost revenue.  Discover how she managed to transition from traditional TV shopping to interactive digital platforms, securing her business's future and even expanding it. Simple Start, Monumental Growth: Learn from Stephanie's experience of starting small with live shopping—initially expecting modest numbers—and how she turned it into a significant revenue stream, now achieving up to £15,000 an hour in sales with 80% conversion rates.  Engagement & Community: Stephanie discusses the importance of direct customer engagement through live shopping. With interactive sessions, personable demonstrations, and dynamic product stories, she’s not only selling products but also building a loyal community. Innovative Strategies: Discover the methods that Stephanie and her team utilised—from themed shows to engaging live quizzes—that kept their audience coming back for more and even boosted their conversion rates to impressive levels. The Future of Shopping: As Stephanie declares, "Live shopping is the future," see why she believes this format is here to stay and how it can democratise the retail experience for brands and customers alike. Stephanie’s story is a testament to resilience and innovation. If your business is pondering its next move or if you need inspiration on handling market shifts and challenges this episode is a must-listen Links  https://sprii.io/ This weeks Guest    / stephanie-weightman     / highlightcrafts     / liveshoppingvip   https://liveshopping.vip/ Stephanie Weightman is the Creative Director and one of the founders of Highlight Crafts Ltd. She has worked with big-name craft products and developed many new products over the years - including her own brands; Two Red Robins, Lemon Lane, My Craft Studio, Tattered Lace, Screen Sensation, and many more. Stephanie has taken newly developed product from zero to multi million pound turnover brands through her experiences in TV shopping. Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links    / thebuyerandretailcoach     / nicolehigginsuk   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/ne... https://thebuyerandretailcoach.com/fr... https://thebuyerandretailcoach.com/blog Nicole Higgins is an award-winning retail consultant with over 20  years of experience in the  industry, having worked as a buyer  with blue-chip companies such as Primark and M&S across multi-product categories from Bras to Beauty  Nicole specialises in guiding businesses through the intricacies of start-up,  strategy, sourcing and product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape. Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ 💡Listen to the start scale succeed podcast here for more tips to help you start and scale your product business https://podcasts.apple.com/gb/podcast... ❤️ Enjoyed this video? Subscribe to our channel and hit the notification bell to never miss a new video — and let us know what how-tos you’d like to see next in the comments! Sign up to the newsletter and get support straight to your inbox https://thebuyerandretailcoach.com/ne...