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V. R. Muthu, Chairman, IDHAYAM Oil (V.V.V. & Sons Edible Oils Ltd.) talks about the success of the brand and retail in Chennai. ►About Idhayam: Idhayam is a sesame oil brand produced by Idhayam Group of Companies. The company was founded in December 1986 by V. V. V. Rajendran, however, soon thereafter, his sons V. R. Muthu, V. R. Sathyam and V. R. Thendral began to manage the operations of the company. V. R. Muthu is the current CEO of the company. The company started producing and marketing Mantra groundnut oil from the year 2006 starting in Tamil Nadu. It also has introduced the Mantra Brand in Kerala and Andhra Pradesh. Today the company sells its Sesame and other oil brands in all Indian states and exports to 49 Countries generating an annual revenue of Rs.1,190 Crores. The Company is the fastest-growing oil brand in India, with a market share of 90% in Sesame Oil and 70% in Groundnut oil. ►About Chennai Retail Summit (CRS): CRS brings together decision-makers from across Indian retail industry, offering an opportunity to meet with experts and solution providers who can help them achieve their goals. As a delegate, you will get to network and interact with the top retail experts and leaders to take away knowledge and enhance your understanding of the retail industry. Chennai Retail Summit will bring together iconic retailers from around the region to share their insights and real-life examples of using core values to build profitable businesses that have created immense goodwill and value which has, in turn, reflected positively on their valuation. ►About Retailers Association of India (RAI): Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all stakeholders for creating the right environment for the growth of the modern retail industry in India. We encourage, develop, facilitate and support retailers to modernize and adopt best practices that will delight customers. ----------------------------------------------------------------------------------------------------------------------------------------- ►Official RAI website: http://rai.net.in/ ►Official CRS website: https://crs.rai.net.in/ ►OfficialGlobalLinker website: https://rai.globallinker.com/login ►Like our Facebook Page: / retailersass. . ►Follow us on Instagram: / rai_india ►Connect with us on LinkedIn: / retailers. .