Anxiety Makes Me Productive John Lano on Marketing GEO and the Voice Over Website Fix скачать в хорошем качестве

Anxiety Makes Me Productive John Lano on Marketing GEO and the Voice Over Website Fix

Voice actors are building websites the wrong way. In this episode, John Lano joins Marc Scott to break down how SEO, generative engine optimization (GEO), LinkedIn strategy, and buyer-focused website design are changing the voice over industry. We talk about: • Turning anxiety into a productivity advantage • Imposter syndrome in voice acting • Why most voice over websites fail to convert • SEO vs GEO (Generative Engine Optimization) • AI search, ChatGPT, and discoverability • Case studies and niche landing pages • FAQ strategy for LLM ranking • LinkedIn Premium insights If you want your voice over website to attract better clients instead of just looking good, this episode is for you. Subscribe for weekly conversations on marketing, mindset, and building a sustainable voice over business. CONNECT WITH JOHN LANO 🖱️ John Lano Mentoring Website - https://fulltimevoicetalent.com 🖱️ John Lano Voice Over Website - https://voiceovergenie.com 🖱️ VO Website Tips Newsletter - https://help.fulltimevoicetalent.com/... 🖱️ John Lano on LinkedIn -   / johnlano   🖱️ Andy Roth on LinkedIn -   / andy-roth-9a774613   🖱️ Marc Scott on Instagram -   / marcscott   🖱️ Marc Scott on YouTube -    / @marcscottvo   🖱️ VOpreneur® on YouTube -    / @vopreneur   RESOURCES FOR VOICE ACTORS VOpreneur® ➡️ Visit https://vopreneur.com Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott For voice over services: ➡️ Visit https://marcscottvoiceover.com Join the VOpreneur Facebook Group ➡️ Visit   / vopreneur   If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 00:00 Embracing Imposter Syndrome and Anxiety in Voice Over 02:57 Turning Anxiety Into a Productivity Superpower 05:47 Social Media, Visibility, and Managing Fear 09:12 Is LinkedIn Premium Worth It for Voice Actors? 12:04 Why Your Voice Over Website Matters More Than Ever 14:49 Designing for the Buyer’s Journey 18:10 SEO vs GEO: How AI Is Changing Website Strategy 21:00 The Future of Search for Voice Actors 29:58 How to Drive Targeted Traffic to Your Website 30:53 Fixing the Above-the-Fold Website Mistake 31:48 Writing Website Copy That Speaks to Buyers 33:15 Creating a Frictionless User Experience 34:38 The Power of Niche Branding in Voice Over 36:33 Using Case Studies to Attract Better Clients 39:25 Structuring Your Portfolio for Conversions 41:49 Shifting from Self-Promotion to Buyer Focus 44:36 Adding Value Through Strategic Content 46:32 Understanding Buyer Questions and Pain Points 49:48 Building an FAQ That Boosts Trust and SEO 52:34 WordPress, Wix, or Squarespace? Choosing the Right Platform