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What is Kentucky’s NIL deal with JMI Sports? We break it down in plain English — how it works, who controls the money, and what it means for UK basketball, boosters, and recruiting. Merch: https://thecatican.printify.me/ Follow us on X: https://x.com/TheCatican ⏰ Chapters 0:00 Our typical nonsense (Sorry) 1:56 Start of actual discussion 1:39 Is the deal GOOD? 6:54 What IS the deal? Who is involved? 8:32 How does the house settlement come into play? 11:31 What are the specifics of the deal? 14:02 Are players allowed NON JMI Opportunities? 16:21 Where does JMI get looped in? 21:20 The BAD part 23:00 Old Model vs New Model 25:16 What if a deal gets denied? 29:18 Why would UK do this? 30:25 What’s the best case scenario? 32:49 Guaranteed Money 33:53 Conflict of Interests? 36:28 Player Negotiation Issues? 38:58 Third Party Deals 45:32 What is rev share? 48:46 Where do we go from here? 51:23 IT’S NOT POPE’S FAULT 58:45 Booster Burnout 1:05:57 Jarred embarrasses himself and makes a terrible point 1:09:00 Send your questions! Welcome to The Catican — your chaotic but insightful Kentucky sports podcast. In this episode, we go lawyer-mode to dissect the University of Kentucky’s new NIL partnership with JMI Sports — what it is, how it works, and what it means for UK basketball, boosters, recruiting, and player marketing. We explain: What JMI Sports actually does in this NIL deal 🧾 Who controls brand deals, trademarks, sponsorships, and approvals 🤝 What changes for UK athletes, fans, and sponsors under this model 💼 Why this structure could reshape Kentucky basketball’s future — and the transfer portal 🌀 We also tackle burning fan questions like: What’s a “deliverable”? Can players work outside of JMI? How does this compare to other SEC and NCAA programs? What’s the impact on collectives, boosters, and long-term sustainability? All of it explained with Catican energy, real legal insight from Ben (actual attorney), and just enough off-the-rails debate to keep it spicy 🌶 📌 Subscribe for more: Postgame reactions NIL & recruiting updates Kentucky basketball analysis Unhinged jokes that sometimes teach you something #KentuckyBasketball #bbn #NIL #JMISports #KentuckyWildcats #CollegeBasketball #TransferPortal #UKBasketball #SEC #NILDeals