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In this episode, I sit down with Dr. Johanna Strokoff, licensed clinical psychologist, to unpack the hidden psychology behind selling a home and why even rational sellers become emotional, resistant, or unrealistic during the process. We explore why homes create deep identity and attachment, why pricing becomes personal, and why inspections or buyer feedback can feel like attacks instead of normal steps in a transaction. In this conversation, you’ll learn: Why selling often triggers grief, nostalgia, and identity loss The real reason sellers develop unrealistic pricing expectations Why staging, decluttering, and feedback are so emotionally charged Johanna’s powerful Goodbye Ritual (Honor / Keep / Give) to help sellers move forward How couples can navigate misalignment on price, timing, and letting go If you’re thinking about selling or helping a parent, spouse, or client through it - this episode will give you a deeper understanding of what’s really happening beneath the surface. #RealEstate #HomeSelling #Psychology #LosAngelesRealEstate #PricingStrategy #listingagent Connect Off the Channel: Paul Salazar - Compass 310.853.2643 paul@paulsalazargroup.com Website: https://www.paulsalazargroup.com Facebook: / paulsalazarrealtor Instagram: / paulsalazargroup Linkedin: / paulsalazargroup Zillow: https://www.zillow.com/profile/paulsa... ******************************************************************* With over $750M in real estate sales and 19 years of experience, Paul Salazar is a top real estate professional known for results in L.A.’s most competitive areas. He has helped hundreds of clients buy, sell, and develop luxury homes in Beverly Hills, Bel Air, Santa Monica, Brentwood, Pacific Palisades, Venice, and Mar Vista. As Estates Director at Compass, Paul rebrands and relaunches listings, works with developers on luxury spec homes, and delivers exceptional service. He hosts the “On Frequency” podcast, leads a local men’s group, and is passionate about personal growth. A global traveler and former NCAA D1 athlete, Paul brings dedication, insight, and heart to every transaction. #luxuryrealestate #losangelesrealestate #losangelesrealtor