Music Exec REVEALS How The System Protects Itself скачать в хорошем качестве

Music Exec REVEALS How The System Protects Itself

Tuma Basa helped launch RapCaviar. Now he’s shaping the future of global music at YouTube. In episode 31 of The Manager’s Playbook, Mauricio Ruiz sits down with Tuma to unpack the shift from curation to connection, what YouTube really means for emerging artists, and why staying curious is the real secret to longevity in music. They go deep on emotional intelligence in leadership, generative AI, the true meaning of “breaking internationally,” and why editorial power is no longer about who you know, but what you build. Whether you’re an artist, label exec, or just obsessed with where the culture is heading, this episode will give you clarity on what it takes to last. A conversation like this doesn't come cheap. Timestamps: 00:00 Introduction and Power Dynamics 00:50 Getting to Know Tuma Basa 06:17 The Journey of Tuma Basa 07:04 Creating RapCaviar 09:34 Monetizing Music and Career Strategies 18:03 The Power of YouTube for Artists 30:19 Wallo's Influence and Community Engagement 33:10 The Hip Hop Ecosystem 34:10 Role at YouTube Music Partnerships 36:13 The Democratization of Music 37:41 Generative AI in Music 42:00 The Future of Music and Technology 56:59 Breaking International Barriers 01:06:02 Emerging Sub-Generations in Music 01:06:21 Global Influence of Amapiano and Afrobeats 01:07:48 Comparing Music Generations: UK and Beyond 01:09:26 African Music Infrastructure and Its Future 01:14:42 Spotlight on African Artists 01:25:47 The Evolution of Music Marketing 01:38:11 The True Meaning of Networking 01:39:23 The Pressure of Creativity 01:40:35 Building Genuine Connections 01:42:35 Navigating Social Media and Criticism 01:44:26 The Intersection of Music and Culture 02:02:01 The Role of YouTube in Modern Media 02:08:01 Reflections and Recommendations The opinions shared by our guest are their own and do not necessarily reflect those of the host or The Manager’s Playbook. Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplaybook Follow The Manager's Playbook Newsletter https://www.the-managers-playbook.bee... Instagram   / mauroisruiz   TikTok   / managersplaybook   Facebook   / mngrsplaybook   X   / mngrsplaybook   LinkedIn   / the-managers-playbook   Snapchat   / bcaz8cvw   Website https://mngrsplaybook.com Host: Mauricio Ruiz Executive Producer: Mauricio Ruiz Director of Photography: Will Dobak On Location Sound: Jesse Lopez Editor: Max Carmona & Madison Lair Co-Editor: Mauricio Ruiz Colourist: Max Carmona & Madison Lair Sound Engineer: Madeline Currie Project Manager: Erica Kongvongxay Marketing Coordinator: Melanie Letra-Frade Production Company: 8 Til Faint #themanagersplaybookpodcast #musicbusinesspodcast #musicbusiness #musicindustry #artistmanagement #musicbusinesstips