The Long Game of Marketing: John Carroll on Storytelling, Optimism, and Impact скачать в хорошем качестве

The Long Game of Marketing: John Carroll on Storytelling, Optimism, and Impact

What does it really take to build a brand that lasts and a marketing career with purpose? In this episode of The Marketer Exchange, Zach Thompson sits down with John Carroll, Executive Director of City Leadership and the leader behind the “901” campaigns including Choose901, Teach901, Serve901, and Give901. This conversation explores marketing strategy, storytelling, and purpose-driven leadership through the lens of real-world brand building. John shares how the “901” campaigns grew from a simple idea into a recognizable community brand, offering a powerful case study in place branding, content strategy, and authentic storytelling. He explains how City Leadership approaches marketing as a strategic tool, from audience engagement and brand trust to measuring success across multiple campaigns. The episode also delivers practical career advice for marketing students and early-career professionals. John breaks down what actually stands out when hiring marketers, why experience and initiative matter more than credentials, and how aspiring marketers can build skills through reps, projects, and ownership, especially in today’s competitive digital marketing landscape. Beyond tactics, this conversation dives into mindset and purpose. John discusses optimism as a leadership advantage, why “overnight success” is often the result of years of consistent effort, and how students and professionals can discover work that aligns with their values and long-term goals. If you’re interested in marketing strategy, personal branding, careers in marketing, leadership development, or purpose-driven work, this episode offers both practical frameworks and inspiration you can apply immediately. Available on YouTube, Apple Podcasts, and Spotify Subscribe for more conversations on marketing, storytelling, and building meaningful careers. Guest: John Carroll, Executive Director of City Leadership Learn more about City Leadership: https://cityleadership.org/ Connect with John on LinkedIn:   / johncarroll77   Timestamps 00:00 Introduction to John Carroll and His Journey 05:27 The Birth of City Leadership 10:14 Navigating Nonprofit Challenges 15:13 Building Collaborative Campaigns in Memphis 20:36 The Impact of Choose 901 25:14 Recruiting and Retaining Talent in Memphis 35:37 Building Community Through Recruitment 38:47 Measuring Success in Recruitment Campaigns 41:13 Adapting Marketing Strategies for Diverse Audiences 44:33 Differences Between Nonprofit and For-Profit Marketing 49:14 What Makes a Standout Candidate? 56:23 Defining Leadership and Purpose 01:02:01 The Power of Positivity in Leadership 01:06:19 Finding Your Purpose and Making an Impact 01:09:38 Future Goals and Community Engagement