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When your company stock pops, it feels like a win — but it’s also one of the most dangerous financial moments in an executive’s career. IPO. Acquisition. Secondary sale. Years of equity finally becoming liquid. In this video, Certified Financial Planner Ryan Knoll, Founder of Nav Wealth Partners, breaks down what smart executives actually do when company stock surges — and why the biggest mistakes happen before the first sale, not after. We cover: – Why liquidity events create irreversible tax and timing decisions – The behavioral traps executives fall into after a stock surge – How concentration risk quietly reshapes your financial future – Why “sell everything” is usually the wrong move – How to stage exits across multiple years to smooth taxes – RSUs, ISOs, NQSOs, and AMT — and how they interact – How vesting schedules and blackout windows compound risk – The role of charitable and estate strategies before selling – A real-world executive case study with millions on the line Liquidity events don’t just create wealth — they lock in decisions. The smartest executives don’t ask, “What should I do with this stock?” They ask, “How do I turn this moment into long-term financial security?” If you’re a highly compensated executive facing a liquidity event and want help coordinating taxes, timing, diversification, and long-term planning before decisions become permanent, that’s exactly what we do. 🔗 Resources: Book a consultation: https://www.navwealthpartners.com/ret... Connect with me: / ryanknoll2021