Why good applicants struggle in public relations скачать в хорошем качестве

Why good applicants struggle in public relations

There is a gap between what people think PR jobs need and what agencies and in-house comms teams actually hire for. In this episode, I pause the usual interview format to share early findings from the research behind our sister show Getting a Job in PR. Based on conversations with agency owners and comms leaders, this episode breaks down the small but decisive things that make candidates stand out or quietly fall away. Not theory. Not motivation. Real behaviours that hiring managers notice. What you will hear • How to test whether you are actually suited to PR before you apply • Why visible proof beats enthusiasm every time • How agencies really judge curiosity, energy, and initiative • Why being easy to work with matters more than being impressive • What internships are actually for when they work properly