The ULTIMATE MarTech Financial Model | SaaS Financial Model Tutorial скачать в хорошем качестве

The ULTIMATE MarTech Financial Model | SaaS Financial Model Tutorial

We build a MarTech financial model in Excel for a startup scaling from $0 to $3.5 million ARR in its first three years. Free template included. ✅ Download the Excel template: https://bit.ly/martech_financialmodel 🚀 If you want to learn which finance frameworks the top 1% of founders use to scale their startups to massive outcomes, have a look at this ⇒ https://www.ericandrewsstartups.com/f... 👉 Check out my courses to help you master Excel in a weekend: https://www.ericandrewsstartups.com/c... Communities: 💼 Linkedin:   / eric-andrews-1624b656   ☑️ Twitter/X:   / eric__andrews   🌟 Instagram:   / ericandrews_startups   🔥 Discord: https://bit.ly/discord_eric 💻 Newsletter: https://bit.ly/joinericnewsletter 🎥 Clips:    / @ericandrewsclips7818   Related Startup Videos: 🚩The Ultimate SaaS Unit Economics Tutorial:    • The Ultimate SaaS Unit Economics Tutorial   🚩 Finance for SaaS | Playlist    • Finance for SaaS Startups   🚩 Building a SaaS Financial Model | Scaling to $1 billion:    • SaaS Financial Model Tutorial | Scaling a ...   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ We learn how to build a startup financial model for a marketing technology company. You can download the MarTech financial model template for free in the resources section. MarTech companies are usually a type of SaaS startup - so they have very sticky customers and sky-high gross margins. Examples of MarTech companies could include email / SMS platforms, affiliate marketing platforms, influencer marketplaces, landing page builders, link-building/SEO tools, and more - and they often focus on a single sector. MarTech is one of my favorite sectors of the startup ecosystem because they are building into a massive end market. The market is huge for the following reasons: ► There are an incredible number of industries that still do not leverage digital marketing very well in the acquisition & retention of their customers.  ► Businesses that get a positive ROI on marketing will spend a lot.  ► Many of the giant paid ads platforms are prohibitively expensive, difficult to use, and don't convert very well (especially post-iOS 14). In this video, I build a financial model for a MarTech startup scaling from a single product to a platform of products over its first 3 years. Sections: 0:23 what is MarTech? And advice on scaling from a product to a platform. 1:59 overview of our MarTech startup financial model 4:34 forecasting pricing & cross-selling 8:22 customer acquisition, marketing assumptions, CAC, paid vs. organic conversions 19:06 churn & total active customers for all product lines 24:02 calculating total subscription revenue using pricing & active customers 26:20 explanation of ARR (annual recurring revenue) - what is included vs. not included 27:34 forecasting COGS for a subscription startup 34:22 calculating the gross margin for our martech startup (plus typical GM range for SaaS businesses) 35:25 modeling MarTech operating expenses (my easy payroll forecasting method) 44:48 calculating operating income, burn rate, and runway By the end of this video, you will know how to build a financial model for marketing technology startups - I guarantee it! #martech #saasfinancialmodel #startups