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Search has changed. People aren’t just Googling anymore — they’re asking AI tools like ChatGPT, Gemini and Claude to give them answers. And here’s the problem for most business owners: AI usually gives one answer, not ten blue links. In this Business Owners Smashing It Online session, Nik Cree breaks down — in plain English — what’s actually happening behind AI search, why website traffic is dropping, and the practical things you can do right now to increase your chances of being cited, referenced, and recommended by AI engines. This session is about visibility, authority, and relevance — not hype, jargon, or shortcuts. Join us live every Tuesday from 6–7:30pm AEST 👉 Register here: https://ezyurl.co/bosio What You’ll Learn Why “zero-click search” is changing how people find businesses The difference between SEO and AI result optimisation How AI decides which businesses get cited The role of intent in AI-driven search results Why short, direct answers now matter more than long articles alone How business profiles influence AI recommendations What authority really means in an AI environment How FAQs and how-to content help you get surfaced Why structured data (schema) matters more than ever How to use AI tools to reverse-engineer what your audience wants Why It Matters AI tools are already answering your customers’ questions — often without sending them to your website. If your business isn’t structured, consistent, and clearly positioned, you’re invisible in these results. This session helps business owners understand how AI search works now, and how to adapt their content, profiles, and messaging so AI engines know when to recommend them. Timestamps (High-Level Only) 00:00 Why AI visibility matters right now 06:00 What zero-click search really means 12:00 How AI pulls and cites information 18:00 Search intent explained simply 25:00 SEO vs AI optimisation 30:00 Business profiles and consistency (NAP) 35:00 Becoming a focused authority 41:00 Answering questions the AI way 46:00 Structured data and schema basics 52:00 Repetition, automation, and authority signals Want weekly strategies that help your business get found, trusted, and chosen? Join us live every Tuesday 6pm – 7:30pm AEST Register here: https://ezyurl.co/bosio