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Home care isn't just growing—it's becoming essential infrastructure. SOLENVIA (formerly The HomeAides) thrives in this demographic shift, serving families across Connecticut and Massachusetts while scaling nationwide through franchising. In this episode of our Franchise Blueprint series, we explore: The massive tailwinds driving demand: Baby Boomers aging in place, hospital capacity limits, geographically distant families, and facility staffing shortages creating urgent need for reliable in-home support. Why home care is recession-proof: predictable recurring revenue, emotional urgency (not discretionary spending), and multi-decade growth as seniors prefer staying home over institutional care. SOLENVIA's positioning: not just riding the wave, but solving industry pain points (caregiver access, transportation, consistency) that leave most competitors scrambling. Whether you're evaluating franchise opportunities and want the full market picture, or you're a referral partner, family, or team member curious about the forces shaping senior care—this breakdown reveals why now is the time for purpose-driven operators to build in this space. 👉 Next: Marketing – Referral Ecosystems & Trust-Building Strategies 👈 Previous: Technology Stack – Scheduling, Tracking & Automation 🔔 Subscribe for the complete SOLENVIA Franchise Blueprint playlist #HomeCareIndustry #SeniorCareTrends #FranchiseOpportunity #SolenviaCaregivers #AgingInPlace