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In this episode, I interviewed Dirk Vander Noot, founder of Tell Tale Ops, who runs thousands of automations monthly and helps small businesses use AI and automation without losing the human touch. He discussed what you can build with AI versus what you should build, emphasizing focusing on tasks that drain time and energy but don’t gain value from a human doing them. Dirk explains how to identify value through customer and team feedback, and how involving teams in workflow redesign increases satisfaction, which can improve customer satisfaction. He distinguishes reliable step-by-step automations from AI agents better suited for research and creative, variable outputs but with higher risk. Drawing from hospitality, he argues people return for service and relationships, so even if AI can do something, it may not be best to. Dirk shares that the most exciting outcomes are clients growing revenue while working less and gaining more time with family. 00:41 Can Versus Should 01:51 Finding High Value Tasks 03:26 Measuring Value Signals 05:06 Team Purpose And CSAT 07:55 Humans And AI Roles 09:44 Slop And Output Pressure 14:27 Automation Versus Agents 18:13 Human Touch In Hospitality 20:29 Building Abundance And Wrap Connect with Dirk: LinkedIn: / dirk-vander-noot Website: telltalesops.com Connect with Raul: • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): / dogoodwork