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The Barnes & Noble Comeback That Nobody Saw Coming

Barnes & Noble was once the king of books, with over 700 stores across the U.S. & an almost 150 year long history. But by the late 2010s, the company was in trouble, Amazon was grabbing marketshare, sales were falling, their Nook e-reader had turned into a billion-dollar failure. So how did America’s biggest bookstore chain manage to turn things around? In this video, I break down the full story of Barnes & Noble’s decline and unlikely comeback, from the revolving door of failed CEOs, to the arrival of James Daunt and his new strategy that goes against everything corporate retail stands for. You’ll see how decentralization, a return to local bookselling, and a shift in strategy helped Barnes & Noble become relevant again in the digital era. Sources: https://www.barnesandnobleinc.com/abo... https://mediagrouponlineinc.com/2025/... https://www.modernretail.co/operation... https://www.ft.com/content/b719ade0-6... https://www.investopedia.com/local-bo... https://www.theguardian.com/books/202... https://www.traxtech.com/ai-in-supply...    • How Barnes and Noble made a comeback by re...      • Why Barnes & Noble Is Copying Local Bookst...