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Text Emily! (https://www.buzzsprout.com/twilio/tex...) As you will hear in this episode, podcasting can change your life. Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights and wisdom to provide you with info you can use for your podcasting year ahead. We get into: • Niching vs. not niching • The power of experimentation in your podcast and overall marketing • Why it's important to go beyond the downloads and metrics • Repurposing in a new way will set you apart • Collaborations are the game-changer • Micro insights around audio, video, ads, and more • The big WHY • And so much more! Links & Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES: (https://open.substack.com/pub/smallbu...) including names/quotes/links of podcaster contributors Here's the Extended Show Notes link for desktop listeners to copy and paste: open.substack.com/pub/smallbusinesscasual/p/2025-podcast-insights-report (https://open.substack.com/pub/smallbu...) Collaborative "About Me" post on Instagram (https://www.instagram.com/p/DQHOmGwjS...) Collaborative "Podcaster Wisdom" post on Instagram (https://www.instagram.com/p/DQZMTyuDc...) One Stone Creative's State of Business Podcasting Report (https://onestonecreative.net/report/) PodMatch's Indie Podcaster's Industry Report (https://podmatch.com/report) New England Podcaster's Group (https://newenglandpodcasters.group/) PodMatch (https://www.joinpodmatch.com/emilyaborn) About Me! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected] Website (https://emilyaborn.com/) Facebook ( / emily.catherinegrace ) Instagram ( / emilyaborn ) LinkedIn ( / emilyaborn ) Substack (https://smallbusinesscasual.substack....)