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After studying thousands of corporate innovation teams and working with 200+ corporate strategy initiatives, Andrea Kates came to the conclusion that traditional tools were not succeeding at bringing projects across the finish line. Corporate leaders were left in the lurch trying to piece together elements from Lean Startup, Design Thinking, Agile, Six Sigma, Kaizen, Five Forces, SWOT, and leadership concepts like Psychological Safety and the Innovator's Dilemma. After serving as CEO of a SaaS company dedicated to commercializing innovation, she conceptualized an end-to-end process with 4 key components at its core: SEE, LEARN, DECIDE, COMMIT. This video describes the origin story of that approach, which developed into the foundation of Futureproofing : Next—The future BEYOND innovation with tools and resources developed in conjunction with digital strategist Sean Moffitt.