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Debbie Levitt is a veteran in the UX and CX industry. She knows every nook and corner of the UX universe. The foundation of UX was set by the likes of Don Norman and Jakob Nielsen, it is people like Debbie who grew the field to what it is today. In this episode Debbie shares her stories of working with various clients. She shares some common mistakes newbies and startups make in user and UX research. Whether you are starting your career in UX research or part of a startup wanting to understand its users thoroughly, you have landed on the right podcast. 1. Deep dive into Delta CX’s motto: Being Omnichannel, Omnidevice and Omnitouchpoint (1:36) 2. Slice of the real world to new UXers (5:01) 3. One thing new UX researchers should be careful about (8:54) 4. An efficient UX designer and UX researcher interaction (rookie question) (13:05) 5. The order taker vs the problem finder: Different types of UX people (17:26) 6. What Product market fit exactly? (23:15) 7. Important questions start ups can ask themselves related to users. (24:33) 8. Who should be the first UX hire of a startup? (30:00) 9. How not to approach UX research in a startup? (32:00) 10. Debbie’s story: An app people needed but didn't want (37:37) 11. Understanding user needs: The rookie mistake you should avoid when (39:45) 12. How can users’ culture affect your research (43:24) 13. The cost of echo chambers and lack of research (53:55) 14. Numbers are not the entire story (58:21) 15. When can A/B test fail (59:12) 16. Things to take care of with an A/B test (1:02:51) 17. Usability tests and A/B tests (1:04:36) 18. Debbie’s story: From A/B to A/B/C testing (1:05:48 ) Links and websites discussed in the episode - 1. Delta CX official website- //deltacx.com/ 2. The coming CX/UX correction shift- https://rbefored.com/the-coming-cx-ux... 3. Think out loud sessions by Debbie Levitt- • Think Out Loud - CX and UX Work Done Live 4. Your CX and UX metrics are myopic- https://rbefored.com/your-cx-and-ux-m... 5. Questions to ask during UX interviews by Debbie Levitt- • Ep 129: Questions to Ask During UX Interviews