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Check out my New York Times Bestselling book, Clear Thinking. It's packed with proven frameworks and practical strategies that will give you a roadmap to navigating any situation with poise and intelligence – https://fs.blog/clear/ Psychologist Robert Cialdini dives into the principles of influence. These small things unlock your ability to influence others. More than just exploring how to use them, we explore how to defend against them. 00:00 - Intro 01:26 - Difference Between Influence and Manipulation 03:44 - Influence Principle #1: Reciprocation 22:03 - Influence Principle #2: Liking 31:26 - Influence Principle #3: Social Proof 41:25 - Influence Principle #4: Authority 48:24 - Influence Principle #5: Scarcity 56:30 - Influence Principle #6: Commitment & Consistency 01:02:28 - Influence Principle #7: Unity To listen to the full episode, become a member today: https://fs.blog/membership/ ---- FOLLOW Instagram: / Twitter: / farnamstreet Shane Parrish: / shaneaparrish Newsletter: https://fs.blog/newsletter/ Facebook: / farnamstreet