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We usually assume expensive products are better because the quality is higher. But in many cases, that’s not true at all. Blind tests show that people struggle to tell the difference between cheap and expensive versions of the same product. And yet, we still end up paying 10x or 100x more. In this video, I explain why that happens, how signaling and scarcity actually work, and why some brands deliberately stay out of reach. Thanks to Zero1 Media Network (https://zero1byzerodha.com) for supporting this video. _ Disclaimer: Zero1 by Zerodha financially supports creators and storytellers through its network. The views and opinions in this video are solely my own and are not endorsed by Zero1. _ Social Links: Instagram: / businesswithbansal LinkedIn: / anurag28bansal Twitter/X: https://x.com/anurag28bansal _ Chapters: 00:00 – The blind water experiment 02:15 – Why we still buy brands 02:36 – When high prices become the product 04:29 – How Ferrari creates exclusivity 06:20 – When scarcity creates value 07:32 – The problem with being “cheap” 09:39 – What you’re really paying for _ #ConsumerPsychology #LuxuryBranding #MarketingStrategy #VeblenGoods #BusinessAnalysis #BrandingTips #BehavioralEconomics #Ferrari #TataNano #PatekPhilippe #LuxuryCars #SuccessStories #BusinessFailure #EconomicHistory #AnuragBansal #BusinessStrategy #WealthMindset #WhyWeBuy #StatusSymbols #MoneyManagement #Entrepreneurship #SignalingTheory #ConspicuousConsumption #MarketExclusivity #ScarcityMarketing #ProductValue