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Check out Coursera - https://imp.i384100.net/c/6812421/373... _ For years, we were told that video games are a waste of time. Something kids do when they have nothing better to do. But while most people weren’t paying attention, gaming quietly became bigger than Hollywood and the global music industry combined. Today, the gaming industry makes around ₹16 lakh crores every year. And the most interesting part is not just the money, but how this industry makes it. In this video, we break down how gaming shifted from selling one-time products to running live platforms that people keep spending on for years. We look at how games like GTA turned a single release into a decade-long money machine, why piracy forced the industry to completely rethink its business model, and how gaming companies now think more like subscription businesses than entertainment studios. We also get into the psychology behind why players keep paying for games they already own. Random rewards, sunk costs, identity, status, and how these systems are designed to keep people coming back again and again. And finally, we talk about the uncomfortable side of this growth. Where engagement ends and manipulation begins. Why loot boxes started getting compared to gambling. Why some countries banned them. And why the same techniques pioneered by gaming are now showing up in fitness apps, education apps, shopping apps, and pretty much everywhere else that wants your attention. This isn’t a video about whether gaming is good or bad. It’s about understanding how the business of entertainment is changing right in front of us, and what gaming understood about human behaviour long before everyone else did. Thanks to Zero1 Media Network (https://zero1byzerodha.com) for supporting this video. _ Disclaimer: Zero1 by Zerodha financially supports creators and storytellers through its network. The views and opinions in this video are solely my own and are not endorsed by Zero1. _ Social Links: Instagram: / businesswithbansal LinkedIn: / anurag28bansal Twitter/X: https://x.com/anurag28bansal _ Chapters 00:00 – Are Games a Waste of Time? 01:20 – Gaming Beat Movies & Music 02:05 – Piracy Changed Everything 02:45 – Live-Service Games Explained 05:13 – Why Games Make More Money 08:05 – The Psychology of Spending 12:00 – When Monetisation Goes Too Far 13:20 – Gaming’s Playbook Everywhere _ #gaming #gamingindustry #gamingcommunity #gaminglife #gamingvideo #hollywood #hollywoodmovies #entertainment #gta6 #gta5 #bgmi #MarketingStrategy #BusinessCaseStudy #Marketing #BusinessStrategy #CaseStudy #Branding #LoyaltyMarketing #CustomerLoyalty #FanEngagement #Economy #Entrepreneurship