Rethinking Affiliate, Creator, and Marketplaces with Levanta скачать в хорошем качестве

Rethinking Affiliate, Creator, and Marketplaces with Levanta

The E-Commerce Brand's Guide to Unified Performance Marketing in 2026 If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about how you've structured your program. Lauryn Day, Director of Agency Partnerships at Levanta, joins Lee-Ann to explain why the lines between affiliate and creator marketing have blurred beyond the point of separate strategies, what a unified approach actually looks like in practice, and why the brands thriving right now are the ones that have stopped treating these two channels as competitors for budget. This is a practical, no-nonsense conversation about how modern e-commerce brands are scaling creator and affiliate programs across Amazon, Shopify, and Walmart, and what the data tells us about where discovery and conversion are actually happening in 2026. Talking Points Include: 1. Why most affiliate infrastructure was built more than 20 years ago and no longer reflects how brands actually operate, and what a modern platform built for today's e-commerce reality looks like 2. How Levanta's one-click integration with Amazon, Shopify, and Walmart collapses what used to be a multi-tool, multi-spreadsheet operation into a single five-minute setup 3. What AI is actually doing to the shopper journey, and why the data shows less than 10% of consumers who use AI for product research convert through it 4. The product sampling tool that replaced a spreadsheet-and-email nightmare and why brands are calling it one of the most immediately impactful features they've adopted 5. How creator content is now serving two parts of the buying funnel at once: driving direct discovery and feeding the LLM recommendations that consumers use to shortlist products 6. The real cost of over-indexing on bottom-funnel partners like coupon and loyalty sites, and how to build a program that serves the full funnel Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. - https://www.affiversemedia.com/newsle... Subscribe to our podcast HERE! - https://podcasts.apple.com/us/podcast... Advertise on our Podcast! Gain EXPOSURE and Get RESULTS by advertising on The Affiliate Marketing Podcast! https://pages.services/news.affiverse... #RethinkAffiliate #CreatorEconomy #UnifiedMarketing #Ecommerce2026 #PerformanceMarketing #AffiliateStrategy #InfluencerMarketing #LevantaInsights #MarketplaceTrends #DigitalMarketingInnovation