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Welcome to Simply Connected - a podcast where we unpack the complexities of broadband connectivity. In each episode we will tackle a single topic and untangle it with help from some of the industry's most influential figures. In this episode, John Barlow unpacks a recent report published by Omdia and The Broadband Forum with guest, and author of the report Michael Philpott. Exploring how the report has changed since the first version in 2021, and what the 2025 version tells us about what we might have to look forward to in the future. We covered a lot of valuable insights including: The connected home is a key area for operators' strategies. Why consumers are willing to pay for better service and experiences. Smart home technology presents both opportunities and challenges for telcos. Why Telcos need to position for growth rather than just retention. Why the benefits of so-called Value-added services must be effectively communicated to consumers. You can download 'The Future of the Connected Home: Developing successful value-added service strategies' here: https://www.broadband-forum.org/news-...