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Why does losing money hurt 2x more than gaining it feels good? We break down the science of why your brain is wired to make bad money moves. In this episode, James Bashall explores Behavioral Finance—the study of how psychology impacts your wallet. We explain why humans fall for the "Sunk Cost Fallacy" , why 80% of people think they are "above average" investors (Overconfidence Bias) , and why "Status Quo Bias" might be costing you years of compounding growth. Learn how to build a "decision firewall" to protect your wealth from your own emotions. Need a "Financial GPS" to help navigate your biases? Visit nerdwalletwealthpartners.com to see how NerdWallet Wealth Partners can keep you on track. Chapters 00:00 – Intro 00:40 – What Is Behavioral Finance? 01:09 – Common Money Biases 02:51 – How to Outsmart Your Biases 03:50 – The Cost of Doing Nothing Subscribe for weekly videos, and learn more about working with us at nerdwalletwealthpartners.com. #BehavioralFinance #PsychologyofMoney #InvestingMindset Money decisions don’t get easier when you start earning more — they often get bigger. RSUs, 401(k) strategy, buying a home, raising kids, planning vacations, and still saving for the future…the responsibilities can multiply. This channel breaks it down. Each week, our financial advisors share investing and tax strategies for high-earning professionals and walk through financial scenarios you may face in your 30s, 40s and 50s. From navigating stock options to debating rent vs. buy to figuring out if you can afford that European vacation, you’ll get clear, actionable information. We’re NerdWallet Wealth Partners — financial advisors in the same life stage as our clients. We know what it’s like to juggle careers, mortgages, stock options, and growing families, so our advice is grounded in the same trade-offs you face.