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The telecom industry is full of AI projects that fail. Most operators think it’s a data problem—connect the systems, feed AI the information. But data doesn't tell AI how to decide. Your processes do. Your rules do. In this special “What's Up with Totogi” episode, I flip the script and have my friend David Haselwood interview me about BSS Magic. We dig into what a breakthrough biology project from the 1990s can teach telcos about making AI work, why BSS Magic isn’t actually a BSS, and why vendor consolidation won’t fix your real problem. I also share stories from Tier-1 operators who tried horizontal AI vendors, failed—and then came to Totogi for AI that works. Listen now to hear: • What BSS Magic is … and isn’t [03:23]; • How we proved it’s the real deal at TelecomTV’s AI-Native Telco Summit [06:39]; • Why AI projects keep failing [08:59]; and • How Tier-1 operators are using BSS Magic to get real results [10:55]. Links and Resources: • Want to see BSS Magic (https://totogi.com/products/bss-magic/) in action and hear more customer success stories? Find Team Totogi (https://totogi.com/) in Hall 2 at MWC26 (https://www.mwcbarcelona.com/?utm_sou...) in Barcelona, running March 2-5. We’ll be showing off our telco ontology that manages context at scale. Connect with DR on LinkedIn ( / daniriosdr ) or X @TelcoDR ( / telcodr ) to set up a time to meet. • Check out Lulu Cheng Meservey's post (https://x.com/tbpn/status/20089520958...) on why bragging about AI in 2026 is like bragging about cloud storage—customers want to see real value, not buzzwords. • Read how a Southeast Asian operator cut CPQ order creation time by over 80% (https://totogi.com/resources/case-stu...) —from 5 minutes and 50+ clicks to under 50 seconds with a single prompt using BSS Magic. • Learn how Totogi generated over 500,000 lines of BSS Code in one day (https://totogi.com/newsroom/press-rel...) —LIVE!—at TelecomTV’s AI-Native Telco Forum, proving that BSS Magic (https://totogi.com/products/bss-magic...) is the real deal. Check out our results (https://www.linkedin.com/feed/update/...) . • Listen to another Telco in 20 “What’s Up With Totogi” episode (https://telcodr.com/insights/ep-114-w...) to learn more about how BSS Magic functions as a telco-specific ontological layer and transforms BSS migrations from multi-year projects to just a few months. • Learn more about the Gene Ontology project (https://geneontology.org/) and how biologists solved their semantic inconsistency problem in the 1990s. • Check out this episode on our YouTube channel ( • Telco in 20 Ep #133: What’s up with Totogi... ) . • You can find the episode transcript here (https://telcodr.com/wp-content/upload...) . Wanna talk AI and public cloud? Telco execs, set up a meeting (https://telcodr.com/contact/) with our team to learn how to tap the immense business value it can bring. Follow DR: • Have an idea for a Telco in 20 podcast guest or topic? Send it in! (https://telcodr.com/contact/) • Want to sponsor a podcast? Let us know (https://www.telcodr.com/contact) • Follow Telco in 20 on X @TelcoIn20 ( / telcoin20 ) • Follow DR on X @TelcoDR ( / telcodr ) The Telco in 20 podcast is ranked in the top 5% of all podcasts globally (https://www.listennotes.com/podcasts/...) by Listen Notes! 🎉 We’ve also won 2024 and 2025 MarCom Awards, 2024 and 2025 Hermes Creative Awards, and are recognized as a TeckNexus Top 12 Telco and Tech Podcast (https://go.forrester.com/blogs/the-10...) , Forrester Top 100 Channel Podcast (https://go.forrester.com/blogs/the-10...) and Feedspot Top 10 Telecom Podcast (https://blog.feedspot.com/telecom_pod...) . If you enjoy the podcast, would you leave us a review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews! This week’s guest: Danielle Rios (DR) is th...