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Discover a customer-centric approach to impact mapping in this engaging webinar with Debbie Levitt from Delta CX. Traditional frameworks often prioritize business goals, but what if we could start with real customer problems instead? Join us as Debbie introduces the Delta CX Impact Map, a powerful tool that bridges user needs and business objectives. Learn critical thinking around impact maps, uncover how to combine user-centricity with business goals, and gain insights into selling projects to leaders. Don't miss this opportunity to revolutionize your impact mapping process and drive meaningful results. #impactmapping #customercentric #customercentricity 00:00 — About UXPressia 01:00 — Introduction 02:52 — Traditional Impact Maps and why they're not customer centric 08:41 — Opportunity solution tree 12:07 — Should we start with business value? 16:51 — Assumptions and guesses in different maps 18:23 — Research collaboration exercise (quadrant) 22:10 — Are impact maps great team-building exercises? 24:45 — Delta CX Impact Map 35:00 — Live exercise role-playing: quadrant for job application process 54:25 — A sample Impact Map 01:00:08 — Q&A: How does Debbie's Impact Map differ from an Assumption map? 01:03:01 — Q&A: Where do answers and solutions go on the grid? 01:05:19 — Q&A: How to balance the user needs and business goals using Debbie's Impact Map? 01:08:06 — Q&A: What are some common challenges that companies face when trying to go for customer-centricity in Impact Mapping and how to overcome them? Debbie Levitt — / debbielevitt 📚 Customers Know You Suck — a book by Debbie Levitt https://deltacx.media/media/customers... USEFUL LINKS 🎥 Impact Mapping with UXPressia: Full Video Guide • Impact Mapping: How to Begin 💡 6 cases when you need to create an Impact Map https://uxpressia.com/blog/6-cases-wh... 🤓 How to create an impact map in 7 easy steps https://uxpressia.com/blog/build-impa... Impact Mapping Online Tool — https://uxpressia.com/impact-map-onli... Sign up for a free demo here 👉 https://uxprs.typeform.com/to/AI4CQg#... MUSIC https://www.bensound.com