Want to Boost Your Career and Income? Develop a Side Project or Hobby | Dorie Clark | Big Think скачать в хорошем качестве

Want to Boost Your Career and Income? Develop a Side Project or Hobby | Dorie Clark | Big Think

Want to Boost Your Career and Income? Develop a Side Project or Hobby New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ---------------------------------------------------------------------------------- Some of the most innovative ideas and products in the world come from interdisciplinary collaborations. So what if you could become a one-stop interdisciplinary shop for bright, outside-the-box ideas? According to marketing expert Dorie Clark, that's what happens naturally when you start to build a side project or immerse yourself in a new hobby—even if it's just a few hours per week. Devoting yourself to learning how to build an app, run an e-commerce site, sell to clients, or create an artisan product expands your skills portfolio and makes you more valuable to your employer—plus the additional revenue streams will afford you some income cushioning should something happen to your full-time job (touch wood). Not only does your gusto show initiative, but it could allow you to solve problems from a perspective that is unique among your colleagues. Beefing up your skills is an entrepreneurial tactic that can transform your career and income potential. Case in point, Clark shares the story of how one nurse rose up the ranks like lightning to become the communications director at a major New York City hospital. Make your hobbies pay off and become professionally independent. Dorie Clark's new book is Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. ---------------------------------------------------------------------------------- DORIE CLARK: Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai; and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, which was released by Portfolio/Penguin in April 2015. Her newest book is Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. She is a former presidential campaign spokeswoman, an adjunct professor of business administration at Duke University’s Fuqua School of Business, and a Visiting Professor for IE Business School in Madrid, Spain. ---------------------------------------------------------------------------------- TRANSCRIPT: Dorie Clark: Even if you don’t work for yourself, even if you have a job inside a company and you love it, that’s what you want to keep doing, I would actually encourage everyone to think about how they can develop multiple income streams in their own life and in their own business. When I started my professional career I was a journalist and I had been doing it for about a year, and one day I got called into the HR office and I got laid off without warning. And they gave me a week’s severance pay. Technically I had actually already worked Monday so it was four days severance pay. And I somehow had to figure out what to do with myself. And that, at age 22, was my first realization that the things that we take for granted, the things that we think are stable, are not always. If you take the initiative to develop multiple income streams in your business, if you even just spend a couple of hours a week developing some kind of a side project for yourself, there are a host of benefits. First of all, heaven forbid something happens with your day job, but if it does, you’ve been cultivating something that, over time, you’ve hopefully been able to create to bring in additional revenue which creates a cushion and gives you something else that you might be able to pivot toward. That’s great. But let me make another case. Even if you feel 100 percent sure that things are good with your employer and are going to stay that way, when you do entrepreneurial experimentation on your own time you are making yourself more valuable to your company. In my book, 'Entrepreneurial You', I actually tell the story of a guy named Lenny Achan. Now Lenny was somebody that I got to know because I was consulting for his employer. At the time he used to work for Mount Sinai Hospital in New York. And I kept hearing about him. People were sort of whispering about him because he ... For the full transcript, check out https://bigthink.com/videos/dorie-cla...