How two Gen Zers reshaped advertising news скачать в хорошем качестве

How two Gen Zers reshaped advertising news

What happens when you stop waiting for permission and start building your own media empire? You disrupt the way an entire industry consumes news. The old guard of advertising trade press is changing, and a new generation is rewriting the headlines. In this session from the 2025 Sweathead Do-Together conference at Caveat in New York City, the founders of Breaking and Entering Media break down how they turned a simple idea into a must-watch social media phenomenon. We explore their journey of "Making Content That Wins" and how two Gen Z creators reshaped the landscape by focusing on authenticity, speed, and format fit. You'll learn: 📱 How to build a B2B media brand from scratch in the Gen Z era 🚀 The specific framework behind "Making Content That Wins" 🗣️ Why personality and authenticity beat polished corporate updates 📈 Tactics for growing a loyal social media following in a crowded market 💡 How to spot gaps in the industry and fill them with content people actually want Watch if you want to: Understand the shift in how marketing news is consumed today Learn practical social media growth strategies for 2025 See how Gen Z is rewriting the rules of professional networking Get inspired to launch your own industry-focused content 👉 How do you prefer to get your advertising news—traditional outlets or creator-led shows? Share in the comments. You'll hear from: Geno Schellenberger - Founder, Breaking and Entering Media   / genogeno   Jack Westerkamp - Co-Founder, Breaking and Entering Media   / westerkampjack   For more Sweathead: Strategy classes and ebooks http://www.sweathead.com Instagram   / sweathead   Mark Pollard on Instagram   / markpollard   #GenZ #AdvertisingNews #SocialMediaStrategy #BreakingAndEntering #Sweathead #MarketingTrends #ContentCreation #DoTogether2025 #AdIndustry