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What do songwriting, meme-making, and DJ-ing have in common with great strategy? They’re all forms of storytelling - rhythm, structure, emotion, and timing. In this episode of Cuts on Craft, three strategists break down how they use music, memes, and story to move people. From emotional hooks to cultural drops, we explore how strategy and creativity share the same beat. You’ll learn: 🎵 How songwriters build emotional arcs that brands can steal 😂 Why memes are modern folk stories with perfect timing 🎧 How DJs use tension and release to keep audiences in flow 🧠 How strategists can use rhythm, structure, and surprise to tell better stories Watch if you want to: Build stories people feel Find your creative rhythm Learn the craft behind the chaos 👉 Share your own techniques in the comments. You’ll hear from: Matthew Ryan - Sr. Director, Creative Strategy, Universal / matthewryanmusic Hayley Truncali - Director of Cultural Insights, Fact & Fiction / hailztormco Luis Miranda - Group Strategy Director, Critical Mass / luismiranda For more Sweathead: Strategy classes and ebooks http://www.sweathead.com Instagram / sweathead Mark Pollard on Instagram / markpollard #Storytelling #Strategy #Creativity #CutsOnCraft #Sweathead