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Josh Goldberg, President & CEO of Boulder Crest Foundation, shares how a personal mental health crisis became the foundation for building one of America's fastest-growing veteran mental health nonprofits—scaling from 700 to 43,000 people served annually without proportionally scaling the organization. This is a Hart & Hustle Podcast conversation about honest leadership, building mission-driven businesses, and the real cost of shame in the C-suite. In this episode clip, you'll learn: ✅ The moment a CEO realized "I'm not okay"—and why that honesty unlocked everything ✅ How to scale a nonprofit from 700 to 43,000 clients without breaking your organization or your team ✅ Why pathologizing mental health (PTSD labels) traps people instead of liberating them ✅ The CEO's actual day-to-day: 50-60% travel, constant coaching, and long-term strategic thinking ✅ How to leverage impact without just raising more money and hiring more people This conversation is perfect for nonprofit executives, social entrepreneurs, and mission-driven business leaders building organizations that matter. ⏱️ PODCAST TIMESTAMPS: 0:00 - The Parking Garage Moment: When a CEO hits rock bottom 1:40 - Breaking Through Shame: The phone call that changed everything 3:14 - Day in the Life of a Nonprofit CEO: Leading 43,000 annual clients 5:06 - Scaling Strategy: From 700 to 43,000 without breaking the model 🎯 KEY TAKEAWAYS FROM THIS PODCAST EPISODE: "How things are is not how they have to be—but you gotta do some work to make that conversion possible." — Josh Goldberg "When you're going through hell, keep going. There is light out there." — Josh on Churchill's wisdom "Being willing to acknowledge 'I'm not okay' out loud to another human being was the beginning of all the stuff changing." — On the power of vulnerability in leadership "We're in a growth industry. There's a lot of people that need help. The challenge is: how do you scale your impact without scaling your organization?" — On responsible nonprofit growth 👤 ABOUT JOSH GOLDBERG: Josh Goldberg is President & CEO of Boulder Crest Foundation, pioneering Post-Traumatic Growth approaches for military, veterans, and first responders. Under his leadership, Boulder Crest transformed from serving 700 people annually in 2013 to over 43,000 in 2024—proving you can scale mission-driven organizations without traditional venture-backed growth models. Before Boulder Crest, Josh's personal mental health journey taught him that vulnerability isn't weakness—it's the foundation of transformational leadership. 🔗 Boulder Crest Foundation: https://bouldercrest.org 📧 Josh's LinkedIn: / jmgoldberg55 🎙️ ABOUT HART & HUSTLE PODCAST: Hart & Hustle is a weekly business podcast featuring conversations with CEOs, founders, and operators of mission-driven organizations. Hosts Keenan Hart (CEO of FRANSiS™) and Efrain interview nonprofit executives, healthcare innovators, and social entrepreneurs who are building businesses that create massive community impact. New podcast episodes drop every Tuesday at 9 AM Central. Subscribe for weekly conversations about nonprofit leadership, social entrepreneurship, scaling mission-driven businesses, and building organizations that matter. 🔗 CONNECT WITH HART & HUSTLE PODCAST: FRANSiS™ Website: https://www.fransis.ai LinkedIn: / %f0%9f%a6%8dkeenan-hart%f0%9f%92%9c-65419811a Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/7IoEbH6... 📱 FOLLOW HART & HUSTLE: Subscribe to this channel for weekly podcast clips, full episodes, and bonus content from mission-driven leaders changing their industries. --- *Topics covered in this podcast episode:* Nonprofit leadership | CEO mental health | Post-traumatic growth | Scaling social enterprises | Mission-driven business | Veteran mental health services | Social entrepreneurship | Nonprofit business models | Impact scaling strategies | Leadership vulnerability | First responder mental health | PTSD recovery | Organizational growth | Nonprofit innovation #HartAndHustlePodcast #NonprofitLeadership #SocialEntrepreneurship #CEOPodcast #BusinessPodcast #MissionDrivenBusiness #NonprofitCEO #LeadershipPodcast #VeteranServices #ScalingImpact #PostTraumaticGrowth #ImpactBusiness