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Lecture 2 Competitiveness, Strategy, and Productivity

Operations Management Chapter 2: Competitiveness, Strategy, and Productivity 0:00 Introduction 0:07 A Cold Hard Fact 0:31 Lecture Focus 0:50 Competitiveness 1:23 Marketing's Influence 1:46 Businesses Compete Using Operations 2:32 Why Some Organizations Fail 3:35 Hierarchical Planning 4:23 Fed Ex Mission Statement 7:07 Goals 8:15 Tactics and Operations 8:35 Core Competencies 9:02 Sample Operations Strategies 11:25 Strategy formulation 14:11 Key External Factors 15:37 Operations Strategy 15:48 Strategic OM Decision Areas 18:45 Quality-Based Strategies 20:24 Time-Based Strategies 22:01 Agile Operations 22:27 The Balanced Scorecard Approach 25:05 Why Productivity Matters 26:16 Productivity Measures 27:13 Productivity Calculation Example 28:09 Solution 29:35 Productivity Growth 30:37 Service Sector Productivity 31:45 Factors Affecting Productivity 32:40 Improving Productivity 34:02 Don't confuse productivity with efficiency 35:21 Summary