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Timestamps: (0:00) Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups. (2:33) A primer on modern-day growth for startups from expert Elliot. (6:20) Why referral programs are so powerful (9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist (11:39) The 2nd best thing you can do for the growth of your startup! (15:55) Exploring "Give to Get" programs with examples from Elliot’s success. (20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST (22:13) A critical growth action once you have your virality base is “conversion rate optimization”. (25:45) The most effective sign-up in practice today. (30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “*How AI is Redefining Startup GTM Strategy*” here: https://bit.ly/hubspot-ai-report (31:52) The balance of adding friction in the user sign-up process. (33:57) Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn. (39:51) Elliot discusses his new company, Anomalo, and its mission to solve data quality issues. Check out Anomalo: https://www.anomalo.com/ Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp Check out COMPANY: https://www.company.com Follow Elliott: X: / eshmu LinkedIn: / eshmu Follow Jason: X: / jason LinkedIn: / jasoncalacanis Thanks to our partners: (9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist (20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST (30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “*How AI is Redefining Startup GTM Strategy*” here: https://bit.ly/hubspot-ai-report All rights for the video shared and linked below belong to the original copyright holder, and we are using the footage under the principle of fair use. Listen here: Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/6ULQ0ew... Overcast: https://overcast.fm/itunes315114957/t... More from us: Twitter: / twistartups Instagram: / thisweekinstartups Official site: https://thisweekinstartups.com Subscribe to our YouTube to watch all full episodes: / @startups Subscribe to TWiST Clips for all the best moments: / @twistclips #startups #entrepreneurship #investing #angelinvesting #tech #news #business