OOH Advertising for Startups: How to Target Large Accounts & Measure ROI скачать в хорошем качестве

OOH Advertising for Startups: How to Target Large Accounts & Measure ROI

Are you tired of skyrocketing CPAs and the noise of digital advertising? In 2026, breaking through the digital clutter requires more than just a better landing page—it requires a physical presence. In this episode of FiredUp!, Morgan McLintic and Nicole Pytel are joined by Ty Tinker, Director of Analytics at AdQuick, to discuss why Out-of-Home advertising is the secret weapon for modern startup marketers. We move beyond the ‘spray and pray’ billboard myths and dive into high-precision Account-Based Marketing and mobile-driven attribution. Learn how to put your brand directly in front of your most important prospects’ offices, build instant market legitimacy, and finally measure the ROI of the real world. Ty Tinker is the Director of Analytics at AdQuick, a platform for planning, executing, and measuring out-of-home advertising campaigns. He is an innovative, forward-thinking data scientist with 4 years of experience using quantitative and qualitative methods of measuring. Connect with Ty: LinkedIn:   / tytinker   Learn more about Firebrand Marketing Website https://www.firebrand.marketing Facebook   / firebrandcomms   LinkedIn   / firebrand-communications   X   / firebrandcomms   CHAPTER MARKERS: 00:00 OOH Advertising for Startups: How to Target Large Accounts & Measure ROI 01:08 State of Out-of-Home Advertising in 2026 02:06 How OOH Measurement Works & Mobile Location Data 06:17 Privacy, Data Limitations, and the Future of Tracking 08:37 Self-Serve OOH & the San Francisco AI Billboard Wave 11:37 Benchmarks, Impressions, and Real-World Examples 18:45 Integrating OOH with ABM, Web Metrics, and CRM 22:58 AI, Data Quality, and What’s Next for OOH