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3 Pricing Strategies - How To Price Your Service 2024

How to price your services, pricing strategies explained. Do you constantly question how to price or what to charge? In this video I break down 3 pricing strategies that were key to scaling my creative agency to $80M in total revenue over my 25 years of running it. You will learn how not only to charge more, but to charge what you're worth with clarity and confidence. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic 00:00 Getting started 01:10 Setting boundaries 02:25 How good are you? 04:01 Problems with pricing hourly 04:56 Moving up from freelancing 08:09 Fixed Fees 10:17 How much more should I charge? 12:44 Outcome Based Pricing 14:27 Value based pricing