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Welcome to episode 113 of Sports Management Podcast. Aaron Eisman is he is the founder and CEO of Eisman Digital and an author. He is a trained and experienced social media expert with a journalism background. He’s been working in sports social media for over nine years. Get ready to learn: How he landed the internship who started his career How Bleacher report changed the social media game Why he decided to write a book on sports social media How he went viral with “Down Goes Shaq” And much more! Time Stamps: 00:00 Intro 00:20 Aaron's background 01:15 Social media as a science 03:45 How Aaron got into the sports industry 05:55 How Aaron landed his first internship 08:00 How Bleacher Report changed the game 12:03 What is a viral post? 14:03 LA Kings changed the social media game 16:45 Down Goes Shaq 19:15 Working for NFL Network 22:20 Aarons book "The Evolution of Sports Social media" 26:05 The negatives with sports social media 29:05 Advice for aspiring sports professionals 31:35 How Aaron got into Twitter (X) 33:22 Final thoughts 36:55 Suggestions for future guests Buy Aarons book: https://www.amazon.com/Evolution-Spor... ________________________________________________ Follow us on social media @ sportsmpodcast www.sportsmanagementpodcast.com