Olympic Power, Politics & the Future of Global Sport | Michael Payne скачать в хорошем качестве

Olympic Power, Politics & the Future of Global Sport | Michael Payne

Welcome to episode 220 of Sports Management Podcast. Today’s guest helped build the Olympic business model as we know it. Michael Payne is the former marketing director of the IOC, creator of the TOP sponsorship program, and widely regarded as the architect of modern sports marketing. In this episode, we explore 50 years of global sport power, politics, money, and what the next 50 years could look like. Dive into the extraordinary journey of Michael Payne, one of the most influential figures in global sports business and the architect of modern Olympic marketing. From political conflict and Cold War boycotts to AI-driven fan engagement and future mega-events, this deep interview reveals how the world of sports transformed over 50 years. Time stamps: 00:00 Intro 00:34 Why he wrote the book & invented sports marketing 03:16 FIFA had four employees 07:43 Cold War & saving the Olympics 10:17 Bernie Ecclestone vs Samaranch 13:16 Politics weaponizing sport 15:22 Sportswashing debate (China & Saudi) 23:33 Trump, the World Cup & LA28 29:38 His wild predictions for sport 31:46 Avatar stadiums 34:12 Tech vs the soul of sport 38:26 Sustainability & white elephants 48:35 Advice for young professionals 50:18 Business lesson: problems vs solutions 53:54 How great negotiators really work 59:00 Outro ================================================== To watch other videos on this channel: 50 Years of Sports Broadcasting: From NBC Sports to the Olympics | Joe Michaels    • 50 Years of Sports Broadcasting: From NBC ...   How AI and Data Are Changing Sports Forever | Danny Davis, Recon Sports CEO    • How AI and Data Are Changing Sports Foreve...   The Future of Sports Hospitality Looks Like THIS in 2025 | Ed Horne    • The Future of Sports Hospitality Looks Lik...   #211 How Playtomic Became the World’s #1 Padel App | Pablo Carro on Scaling Sports Tech    • #211 How Playtomic Became the World’s #1 P...   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Lots of love to everyone. Subscribe to the channel and stay with us. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🔔🔔 Subscribe to My Channel: /    / @sportsmanagementpodcast   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔✔ Like Facebook Page: /   / 100093257293980   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Instagram: /   / sportsmpodcast   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ LinkedIn: /   / marcus-filipsson-44493b13b   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Twitter: / https://x.com/sportsmpodcast ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Website: / https://www.sportsmanagementpodcast.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Thanks for watching my video and subscribing to my channel. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Related Keyword: Michael Payne interview, Olympic marketing history, sports marketing insights, LA28 Olympics analysis, Olympics politics explained, sportswashing debate, future of sports industry, AI in sports fan engagement, IOC branding story, sports business documentary, Olympics sports marketing, global sports politics, top IOC program history, sports industry predictions, Michael Payne sports marketing, Olympic marketing strategy, Olympic sponsorship insights, sports industry evolution, global sports events planning, LA28 Olympic preparation, Olympic brand growth, sports media transformation, athlete brand value, sports business trends, Olympic commercial strategy, major sports events analysis, behind the Olympics marketing, sports industry storytelling, future Olympics predictions, international sports leadership, sports event innovation, Olympic economic impact, business of global sports, Olympic revenue model, sports negotiation strategies Hashtags: #OlympicMarketing #SportsIndustry #OlympicSponsorship #GlobalSports #SportsTrends #OlympicBusiness #LA2028 #AthleteBranding #SportsInnovation #SportsEconomy #SportsLeadership #SportsInsight #OlympicFuture #SportsMedia #SportsEventManagement #MichaelPayne #Olympics #SportsMarketing #LA28 #SportsBusiness #OlympicHistory #IOC #FutureOfSports #SportsPolitics #SportsWashing