DIGITAL INTELLIGENCE | MARKETING INTELLIGENCE скачать в хорошем качестве

DIGITAL INTELLIGENCE | MARKETING INTELLIGENCE

what is Digital intelligence? today, it is more than just a backwards analysis of consumer action on owned media, it is the ability to leverage data and analytics across digital dominions that enable our clients to continuously optimize their customer experience at scale. In today’s mobile, multi-device and multi-channel world, digital intelligence is the ability to transform digital data into real-time, actionable, customer-centric insights and impact business decision-making. Whether it is understanding the consumer across the client’s applications, mobile site, website, and content on social channels or whether it is social intelligence; consumer and business insights derived from social media channels are used to drive business strategy and answer business questions. Pulp Strategy helps clients leverage the breadth and depth of digital intelligence to build the foundations of a digital intelligence practice that could be as basic as an always-on content hub for optimized digital content for improved customer experience management, or as complex as business strategy for a new revenue model.