Smart, Sassy, or Sweet: Make Your Product Speak in Your Brand Voice [ProductLed Summit] скачать в хорошем качестве

Smart, Sassy, or Sweet: Make Your Product Speak in Your Brand Voice [ProductLed Summit]

The talk was part of ProductLed Summit 2021: https://summit.productled.com/ People want to connect with brands that have strong personalities. This makes building your brand voice a key part of your product differentiation strategy. But to accomplish that task, you need to make sure your brand voice permeates your product. The best brands will make you chuckle, feel inspired, or cared for not just with their landing pages and social posts, but with the modals and form descriptions in the product itself. In this session, learn how defining brand tone of voice is much more than just throwing a bunch of adjectives on a whiteboard and seeing what sticks. You'll learn specific exercises that will help your team make sense of the madness and create an actionable voice blueprint that works in real life.