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Apart from the recording of electrical brain oscillations using EEG or MEG technology, optical radiation can be used to track cerebral blood flow and oxygenation as a measure of brain activity. Recent progress in sensor technology, miniaturisation, and user-friendliness have made optical brain imaging a scalable technology for D2C and clinical neurotech products. Yet, this technology has received less attention than EEG, where we have already seen a rise in D2C and clinical products on the market. Like EEG, optical brain imaging is easy to use and hardware can be produced at low cost, but it offers additional advantages: more precise localisation of brain activity and higher tolerance to user movements allow for a wider range of product use cases. With companies beginning to exploit these advantages, optical brain imaging is poised to shape the neurotech industry in the near future. This talk will be dedicated to this new trend. We highlight recent advancements in the field with views on applications, such as brain-computer interfaces and neurofeedback, and discuss the role of optical brain imaging in the brain innovation field. What can optical brain imaging already be used for today? What are the limitations? What are potential future applications and products? Simon is co-founder of kop science + consulting, specializing in R&D services and strategic consulting for neurotech start-ups. He is also a post-doctoral researcher at Jülich Research Center and RWTH Aachen from which he received his PhD in hemodynamic-based neurofeedback in the beginning of this year. During his PhD he became very interested in the potential of optical brain imaging, particularly for neurofeedback applications – his primary research interest. He has conducted research on different applications of neurofeedback (ADHD, Depression, eating behavior, attention and social cognition) using different imaging modalities (fNIRS, fMRI and EEG). Discover more on braininnovationdays.eu